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Strategic Communications Management: Making Public Relations Work

	Strategic Communications Management: Making Public Relations Work by White, J. & Mazur, L.
	Price : Rs 395.00
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	This book examines and analyses in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long- term business success. 296pp. (1999) 230 × 150mm ISBN 97881 73711343
	Pages : 296

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