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	Marketing Challenge, The by Mazur, L. & Hogg , A.
	Price : Rs 375.00
	Your Price : Rs 318.75

	The Marketing Challenge analyses the role of marketing in the corporate environment including underlying trends. Addressing the needs for innovation facing marketing professionals, it describes the successful response of some of the most respected companies. 316pp. (1998) 230 × 150mm ISBN 81 7371 135 6

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