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Textbook Of Marketing Management
by U.C. Mathur
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* Chapter 1. Marketing Management-An Introduction * Chapter 2. Marketing Management-Concepts and Systems * Chapter 3. New Product plans * Chapter 4. Pricing Plans * Chapter 5. Market Competitive Forces * Chapter 6. Customer Value and Consumer Behaviour * Chapter 7. Advertising Promotion, PR * Chapter 8. Marketing Research * Chapter 9. Distribution of Goods * Chapter 10. Strategic Marketing * Chapter 11. Marketing Manager-for the Twenty-First Century * Chapter 12. International Marketing * Chapter 13. The Complete Marketing Plan * Chapter 14. Marketing Business to Business * Chapter 15. Marketing of Services * Chapter 16. Sales force Management * Chapter 17. Purchase Order the Final Destination. ISBN 8175155116
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