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Strategic Marketing Management, 2Nd Edition
by Carol H. Anderson, Ph.D. And Julian W. Vincze,
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349.00
Your Price :
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296.65
15
A New integrated approach combines both theory cases in a single volume for easy reference and evaluation*One of the most up-to-date collections available the comprehensive cases have all been class-tested environments-from product service consumer business to business and commercia to non-profit marketing* Helpful Chapter Summaries allow students to both preview major concepts before reading each chapter and review kery ideas afterwards.*Figures and tables highlight important points and serve to furture illustrate ithe material*New mini-cases offer more choices for flexible casework in and outside of class*The new instructor`s Resource manual features several teaching aids* Five Indian case studies have been added to the book to provide students with a familiar context. ISBN : 8177225731
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