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The History of Marketing Thought-Three Volume Set

	The History Of Marketing Thought-Three Volume Set by Mark Tadajewski, Brian Jones
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	Abridged Contents : Volume One: Part I: The Development of Marketing Thought: An Overview / part II: The Pioneers of Marketing Thought/ Volume Two : part III : Contextualizing the Development of Marketing Thought/ Volume Three: Part IV: The Schools of Thought in Marketing. ISBN : 9780847870018

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