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$Marketing Of High Technology Products and Innovation, 2\e$

	Marketing Of High Technology Products And Innovation, 2\E by Mohr
	Price : Rs 475.00
	Your Price : Rs 389.50

This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as `technology centric` courses in Marketing Management, Business-to-Business Marketing and New Products.ISBN--- 9788131700556

Pages : 470

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Marketing Of High Technology Products And Innovation, 2\E

by Mohr