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Global Marketing Management

by A.Pandu
  Price : Rs 995.00
  Your Price : Rs 875.60
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  Fist Edition of Global Marketing is invaluable text for M.Com., and MBA students studying international or Global Marketing. This book discusses the theory, dimensions, strategies and practice of global marketing a back ground of liberalization, multilateral and regional integration, multilateral and regional economic integration. It is indispensable reference tool for business executives and marking practitioners as well, as it covers topics from fundamental concept to contemporary opportunities and challences of marketing.
ISBN : 8189630105
 


Pages : 156
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