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This book explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations. It covers all the skills students will need to become a successful event manager. They will learn how to design, plan, market and stage an event. Students will also learn how to manage staff and staffing problems, and how to ensure the safety of everyone involved. The book covers important information about legal compliance, risk management, financial control, and how to evaluate the success of an event. This is the essential guide for anyone who needs to know how to organize a special event, a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around the world. The author’s combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
ISBN - 9788182203044
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