Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

ADVERTISING AND PUBLIC RELATIONS RESEARCH

	Advertising And Public Relations Research by Jugenheimer, Donald W., Bradley, Samuel D. , Kelley, Larry D., Hudson, Jerry C.
	Price : Rs 295.00
	Your Price : Rs 250.75

This book is designed to serve as a primary text for research methods courses in Advertising at both undergraduate and masters levels. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information need by future practitioners to commission and apply research to their work problems in advertising and PR.

Highlights :

Each chapter begins with a list of learning objectives

The text material (supplemented by plentiful exhibits) is exceptionally clear and readable, and has a practical orientation

Chapters conclude with brief summaries, discussion questions to help expand and test students’ comprehension.

Suggested research exercises, and sources for additional information at the end of each chapter"
ISBN: 9788120341364

Pages : 336

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

ADVERTISING AND PUBLIC RELATIONS RESEARCH
by JUGENHEIMER, DONALD W., BRADLEY, SAMUEL D. , KELLEY, LARRY D., HUDSON, JERRY C.

10%

Advertising Account Planning A Practical Guide
by Larry D. Kelley, Donald W. Jugenheimer

15%

Advertising Media Planning - A brand Management Approach
by Kelley & Jugenheimer

15%

Advertising Media Planning - A Brand Management Approach
by Kelly, Jugenheimer

Books of Similar Interest

25%

Entrepreneurship development programmes and practics
by Jasmer Singh Sain

15%

Production and Operations Management, 4/e
by Chary

13%

Personal Selling and Sales Management
by Krishnamoorthy, R.

25%

Globalisation And Business Management
by Bhatia, B. S. Batra, G. S.

10%

Business Success: Branding Your Business
by James Hammond

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Advertising And Public Relations Research

by Jugenheimer, Donald W., Bradley, Samuel D. , Kelley, Larry D., Hudson, Jerry C.