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Services Marketing Concepts & Practices

by Ramneek Kapoor, Justin Paul,,Biplav Halder,

  Price : Rs 515.00
  Your Price : Rs 463.50
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  The focus of the book is to make the potential managers and professionals well
equipped with an insight into important services marketing issues so that they can
manage the service systems efficiently. It would assist them in developing correct
perspective towards a phenomenon and making appropriate strategy changes
according to the circumstances.
ISBN : 9780070700697
 


Pages : 472
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