Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Integrated Advertising, Promotion and Marketing Communications, 4/e

	Integrated Advertising, Promotion And Marketing Communications, 4/E by Kenneth E. Clow ,Donald E. Baack
	Price : Rs 599.00
	Your Price : Rs 491.18

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
ISBN:9788131763292

Pages : 400

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

Services Marketing, 2nd Ed Operation, Management
by Kenneth E. Clow, David L. Kurtz

15%

Services Marketing, 2nd Edition: Operation, Management, and Strategy
by Kenneth E. Clow, David L. Kurtz

15%

SERVICES MARKETING, 2e OPERATION, MGT. (BIZTANTRA)
by KENNETH E.CLOW & DAVID L.KURTZ

18%

Integrated Advertising, Promotion and Marketing Communications, 4/e
by Kenneth E. Clow ,Donald E. Baack

15%

Services Marketing: Operation, Management & Strategy
by Kenneth E. Clow, David L. Kurtz

Books of Similar Interest

Business And Factory Management
by A. M. Bannerjee & Lallan Prasad

10%

A Handbook of Management Techniques, Revised Edition 3/e
by Michael Armstrong

10%

Why You Must Know This Man : The Life and Times of Amit Dutta Gupta
by Arjun Malhotra , Sushmita Sengupta

Methodology Of Applied Economic Research
by U. Shankar

Management Concepts and Organisational Behaviour 5th Edition 2007
by Sahni N.K.,

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Integrated Advertising, Promotion And Marketing Communications, 4/E

by Kenneth E. Clow ,Donald E. Baack