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	After Image by John Grant
	Price : Rs 250.00
	Your Price : Rs 225.00

John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media.

The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.

˜Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow`s consumer, read this book today!`
ISBN 9781861976406

Pages : 304