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The very best of Guerrilla Marketing”the definitive collection of monumental strategies, tactics, secrets, and tools that took Levinson a lifetime to uncover”retooled for today`s business environment. Reconnecting with more than 25 co-authors to cover the collected works of the Guerrilla series, the Father of Guerrilla Marketing delivers the first comprehensive compilation of Guerrilla topics all under one cover.
Includes contributions from 25+ top Guerrilla Marketing co-authors providing action plans for critical areas of marketing and business development
Covers: Marketing, branding, networking, internet, publicity, careers, profits, selling, negotiating, non-profits, retailing, copywriting, green, home-based, advertising and more
Includes in-depth case studies, best practices, and proven techniques from guerrilla marketing experts
About the Author
Jay Conrad Levinson is the author of Guerilla Marketing books, which are listed among the 100 best business books ever written. He is a popular speaker who regularly delivers presentations in both the US and abroad.
Jeannie Levinson is the coauthor of Startup Guide to Guerrilla Marketing. She serves as the President of Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association.
Table Of Contents
Part I: Insight Into Guerrilla Marketing
Chapter 1. What Marketing Really is isbn
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