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The very best of Guerrilla Marketing???the definitive collection of monumental strategies, tactics, secrets, and tools that took Levinson a lifetime to uncover???retooled for today???s business environment. Reconnecting with more than 25 co-authors to cover the collected works of the Guerrilla series, the Father of Guerrilla Marketing delivers the first comprehensive compilation of Guerrilla topics all under one cover.
Includes contributions from 25+ top Guerrilla Marketing co-authors providing action plans for critical areas of marketing and business development
Covers: Marketing, branding, networking, internet, publicity, careers, profits, selling, negotiating, non-profits, retailing, copywriting, green, home-based, advertising and more
Includes in-depth case studies, best practices, and proven techniques from guerrilla marketing expertsISBN-9781259005244
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Pages : 472
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