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Over the years, marketing has mutated through three stages. Many of today`s marketers still practice marketing 1.0, some practice marketing 2.0, and a few are moving into marketing 3.0. The greatest opportunities will come to marketers practicing 3.0.
Marketing 1.0, or "the product-centric era" was that stage where companies appealed to the mind of customers by providing rational arguments why the customer should buy their product. Marketing 2.0, "the customer-centric era" was the new stage where companies tried to connect emotionally with the customers so that their preference would be based on a mind and heart connection with the company. Marketing 3.0 "the human-centric era", is the latest stage where companies are seeking to connect with the customers` spirit in this age where customers want the company to assume more social responsibility for the issues that concern all of us (environment, poverty, disease, drugs...) A company such as S. C. Johnson is connecting with all three customer touchpoints: mind, heart, and spirit.ISBN 9788126526192
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