Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Strategic Brand Management 3Rd Edition (Pb 2011) by Kevin Lane Keller
	Price : Rs 799.00
	Your Price : Rs 639.20

The main focus of this book is the concept of brand equity. It provides us a comprehensive and in depth information about the subjects of brand, brand equity and strategic management —and provides all students with a valuable perspective, and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving the students the foundation, the textbook allows for the broad exploration of a complicated subject. One of the important objectives of the book is to provide managers with concepts and techniques to improve the long term profitability of their brand strategies.

Salient Features

Depth: The material in the book had to be presented in the context of a conceptual framework that was comprehensive, internally consistent and cohesive and well grounded in the academic and practitioner literature
Breadth: The book had to cover all those topics that practicing managers and students of brand management found intriguing and/or important
Relevance: Finally, the book had to be well-grounded in practice and easily related to past and present marketing activities, events and case studies
Inclusion of new Branding Briefs and Science of Branding: New Branding Brief’s and Science of Branding Brief’s have been replaced as per the Indian context using Indian examples and companies to increase student’s learning and understanding
ISBN - 9788131756898

Pages : 752

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

18%

Marketing Management: A South Asian Perspective, 14/e
by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

18%

Marketing Management: A South Asian Perspective, 13/e
by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileswar Jha

15%

Marketing Management--12th Edition
by KOTLER PHILIP, KELLER KEVIN LANE

10%

The Infinite Asset: Managing Brands to Build New Value
by Sam Hill , Chris Lederer , Kevin Lane Keller

18%

A Framework for Marketing Management, 4/e
by Philip Kotler , Kevin Lane Keller

Books of Similar Interest

20%

Textbook Of Anatomy With Color Atlas :Complete In Single Volume 4 ed Edition
by Textbook Of Anatomy With Color Atlas :Complete In Single Volume 4 ed Edition

10%

The Oxford Handbook of Legislative Studies (Oxford Handbooks in Politics & International Relations)
by EDITED BY MARTIN, SAALFELD & STRØM

20%

Physiotherapy of the Shoulder
by PP Mohanty, Monalisa Pattnaik

22%

The Terrible, Horrible, Very Bad Good Ne
by Pant, Meghna

20%

Textbook Of Neuroanatomy With Clinical Orientation, 5E (Pb-2013)
by Garg

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Strategic Brand Management 3Rd Edition (Pb 2011)

by Kevin Lane Keller