Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Global Account Management (A Complete Action kit of Tools and Techniques for Managing Key Global Customers)

	Global Account Management (A Complete Action Kit Of Tools And Techniques For Managing Key Global Customers) by Peter Cheverton
	Price : Rs 695.00
	Your Price : Rs 625.50

The prospect of true Global Account Management (GAM) looms large for many suppliers as their customer base grows larger and the world grows smaller. Even the experience and hard-learnt lessons of national Key Account Management may not be enough to ease the adjustment to this new challenge. Supplying a customer such as Tesco across Europe rather than across the United Kingdom is a much taller order than simply accommodating the extra miles involved. Global Account Management examines the significant challenges of Global Account Management and is the first book to offer practical advice on the range of decisions and actions required to make it a success. About Author: Peter Cheverton is a Director of INSIGHT Marketing and People, an international training and consultancy firm specializing in marketing and key account management, with clients in fmcg, financial services, pharmaceuticals, speciality chemicals and IT. He is the author of Key Account Management, and Key Marketing Skills, both published by Kogan Page ISBN - 9780749448981

Pages : 256

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Key Account Management in Financial Services (With CD)
by CHEVERTON PETER

10%

Global Account Management (A Complete Action Toolkit of Tools and Technigues for Managing Big Customers in a Shrinking World)
by Peter Cheverton

12%

Global Account Management
by Peter Cheverton

10%

Understanding Brands
by Peter Cheverton

10%

Global Account Management (A Complete Action kit of Tools and Techniques for Managing Key Global Customers)
by Peter Cheverton

Books of Similar Interest

15%

Social Media Marketing All-in-One for Dummies 2nd Edition
by Jan Zimmerman, Deborah Ng

20%

Common Clinical Problems in Obstetrics and Gynecology: A Practical Approach 1st Edition
by Rathore Tripathi

10%

The Future of Post-Human Education
by Dr Peter Baofu

15%

BEGINNING SQL
by PAUL WILTON, JOHN COLBY

20%

The Battle For Ancient India
by Dilip K. Chakrabarti

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Global Account Management (A Complete Action Kit Of Tools And Techniques For Managing Key Global Customers)

by Peter Cheverton