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  Aaker on Branding:  20 Principles That Drive Success
 

Aaker On Branding: 20 Principles That Drive Success

by David Aaker

  Price : Rs 495.00
  Your Price : Rs 445.50
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  Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.

ISBN - 9789351503903
 


Pages : 252
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