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Marketing Insights from A to Z : 80 Concepts Every manager Needs to Know

	Marketing Insights From A To Z : 80 Concepts Every Manager Needs To Know by Philip Kotler
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	Kotler redefines marketing concepts A-Z highlighting how they have evolved in the past five years we have seen marketing transformed and the once clear roles of marketers have been turned on their heads in this book kotler redefines the classic marketing methods which have now evolved into new concepts. ISBN : 9788126508570

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