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Innovation, Product Development and Commercialization - Case Studies and Key Practices for Market Leadership

	Innovation, Product Development And Commercialization - Case Studies And Key Practices For Market Leadership by Rafinejad Dariush
	Price : Rs 399.00
	Your Price : Rs 339.15

Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products.
ISBN-9788131509982

Pages : 422

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Innovation, Product Development And Commercialization - Case Studies And Key Practices For Market Leadership

by Rafinejad Dariush