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Aaker on Branding: 20 Principles That Drive Success

	Aaker On Branding: 20 Principles That Drive Success by David Aaker
	Price : Rs 495.00
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	Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. ISBN - 9789351503903
	Pages : 252

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