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	Think Two Products Ahead by Ben Mack
	Price : Rs 350.00
	Your Price : Rs 350.00

Think Two Products Ahead is a common-sense approach to marketing that empowers readers to define and develop their own brands with the technology of the major players but without the big cost. It breaks down the three identical branding schemes (synthesize, extract, and amplify) of J. Walter Thompson, Grey Worldwide, and Ogilvy & Mather. Each company has a different name for their branding scheme, with different labels and pictures, but they all use the same three simple, clear-cut steps.

The book explores the following topics:

How branding is misused
The five basic marketing positions
Framing your product
Connecting with your consumer
Evaluating which marketing ideas to act on
ISBN 9788126521029

Pages : 242