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Advertising Basics!: A Resource Guide for Beginners

	Advertising Basics!: A Resource Guide For Beginners by J.V.Vilanilam, A.K.Varghese
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	Advertising Basics gives a complete and true picture of this so-called magical world. Combining theory and practice, this insightful and practical book is an invaluable source of information for students of advertising. It will also be useful for professionals engaged in advertising and promotion, relationship marketing, consumer marketing and retailing. ISBN 9780761998105
	Pages : 216

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