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Mass Communication in India: A Sociological Perspective

	Mass Communication In India: A Sociological Perspective by J.V.Vilanilam
	Price : Rs 295.00
	Your Price : Rs 265.50

The book traces the progress of communication technology from primitive to contemporarytimes from a historical and sociological perspective. The author warns against euating mass communication with communication- the former being a one-way communication while the latter is a two way exchange. Modern technological advancements has , however , obliterated this difference. The author emphasizes that communication that is aimed at transforming society should not serve vested interests or influence minds in a certain direction. ISBN 0761933727

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Mass Communication In India: A Sociological Perspective

by J.V.Vilanilam