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Strategic Marketing Managemnt, 2nd Edition

	Strategic Marketing Managemnt, 2Nd Edition by Anderson Vincze
	Price : Rs 399.00
	Your Price : Rs 339.15

A new integrated approach combines both theory and cases in a single volume for easy reference and evaluation. The authors prepare students to recognize, embrace, and manage change by focusing on higher-level strategic issues and decision making in marketing management. The book reflects increased focus on critical thinking and application-based learning. Addition of Indian cases further enhances the value of the book for Indian students.
ISBN : 9788177225730\8177225731

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Strategic Marketing Managemnt, 2Nd Edition

by Anderson Vincze