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Services Marketing, 2nd Edition: Operation, Management, and Strategy

	Services Marketing, 2Nd Edition: Operation, Management, And Strategy by Kenneth E. Clow, David L. Kurtz
	Price : Rs 279.00
	Your Price : Rs 237.15

The book equips the readers with the relevant information and develops the skills necessary to understand and use of that unique skill. One of the authors , Kenneth E. Clow, has substantive hands-on experience in service industry. Concepts and theories explained in relation to how they directly apply to a service business and every concept followed by a real-world example. Every concept and theory couched in behavioural terms to make one understand how the idea impacts thinking. Eight comprehensive cases that can be used for term projects. Each chapter also ends with a short case for in-class or small group discussions. The book uses a unique triangular method of positioning a service operation Each chapter ends with discussion and critical thinking questions to pose challenging scenarios. Instructor’s Manual on CD-ROM contains chapter overviews, sample lesson plans, chapter outlines/important topics, key terms, in-class teaching ideas and suggestions. It also includes 150 PowerPoint slides and an ExamView Test Bank with over 650 test questions.

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Services Marketing, 2Nd Edition: Operation, Management, And Strategy

by Kenneth E. Clow, David L. Kurtz