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Integrated Advertising, Promotion and Marketing Communications, 6/e

	Integrated Advertising, Promotion And Marketing Communications, 6/E by Kenneth E. Clow
	Price : Rs 1080.00
	Your Price : Rs 885.60

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Salient Features

Integrated Campaigns in Action
Increased Emphasis on Social Media
Interviews with Advertising Professionals
Lead-in vignettes
International marketing discussions
Critical-thinking exercises and discussion questions
Integrated learning exercises
Creative Corner exercises
Cases

ISBN - 9789332518377

Pages : 460

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Integrated Advertising, Promotion And Marketing Communications, 6/E

by Kenneth E. Clow