Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Integrated Advertising, Promotion and Marketing Communications, 6/e

	Integrated Advertising, Promotion And Marketing Communications, 6/E by Kenneth E. Clow
	Price : Rs 1030.00
	Your Price : Rs 844.60

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Salient Features

Integrated Campaigns in Action
Increased Emphasis on Social Media
Interviews with Advertising Professionals
Lead-in vignettes
International marketing discussions
Critical-thinking exercises and discussion questions
Integrated learning exercises
Creative Corner exercises
Cases

ISBN - 9789332518377

Pages : 460

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

18%

Integrated Advertising, Promotion and Marketing Communications, 6/e
by Kenneth E. Clow

15%

Services Marketing, 2nd Ed Operation, Management
by Kenneth E. Clow, David L. Kurtz

15%

Services Marketing: Operation, Management & Strategy
by Kenneth E. Clow, David L. Kurtz

18%

Integrated Advertising, Promotion and Marketing Communications, 4/e
by Kenneth E. Clow ,Donald E. Baack

15%

SERVICES MARKETING, 2e OPERATION, MGT. (BIZTANTRA)
by KENNETH E.CLOW & DAVID L.KURTZ

Books of Similar Interest

22%

China Room
by Suhota, Sunjeev

10%

Natural History and the Indian Army (Bombay Natural History Society)
by DANIEL,J.C. & BALJIT SINGH

22%

Peppa Pig : The Biggest Muddy Puddle in
by

20%

Russia Invades Ukraine
by Rajiv Aggarwal

15%

MicroC OS II: The Real-Time Kernel, 2nd Edition (Book/CD-Rom)
by Jean J. Labrosse

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Integrated Advertising, Promotion And Marketing Communications, 6/E

by Kenneth E. Clow