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Integrated Advertising, Promotion and Marketing Communications, 4/e

	Integrated Advertising, Promotion And Marketing Communications, 4/E by Kenneth E. Clow ,Donald E. Baack
	Price : Rs 599.00
	Your Price : Rs 491.18

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
ISBN:9788131763292

Pages : 400

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Integrated Advertising, Promotion And Marketing Communications, 4/E

by Kenneth E. Clow ,Donald E. Baack