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	B2b Brand Management by Philip Kotler, Waldemar Pfoertsch
	Price : Rs 1495.00
	Your Price : Rs 1270.75

	This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.ISBN - 9783540253600
	Pages : 257

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